About
I am a Senior Product Designer with 9+ years of experience delivering end-to-end digital products for high-scale fintech and B2B platforms, including systems serving 78M+ MAU. My work spans design systems, feature strategy, and research-driven product development that has delivered 3x conversion growth and measurable account expansion.
I specialise in solving complex business challenges through evidence-based UX — from discovery and stakeholder alignment to scalable implementation and optimisation. I focus on building structured, high-performing systems where usability, business goals, and brand clarity align.
Throughout my career, I’ve led platform transformations at Solar Staff (72K users, 6.8M activities), SberBank, Alfa-Bank (+29% savings account growth), and Intech, establishing product-led workflows, cross-functional collaboration, and measurable outcomes in fast-paced environments.
I value collaborative environments where teams are energised by ownership, experimentation, and shared outcomes.

Outside of work, I stay active through handstand training, calisthenics, and pole sport — disciplines that strengthen resilience, focus, and continuous progression. I also enjoy travelling and exploring new environments, which helps me observe systems and human behaviour beyond digital products. I share my home office with my dog Pomeranian, Enzo — an award-winning companion who constantly reminds me of the importance of balance and consistency.
Career
Solar Staff
2022 – 2026
Senior Product Designer
Led end-to-end design for freelancer app and client dashboards (web + mobile), transforming a basic two-screen prototype into a scalable B2B platform — achieving 72,287 unique users and 6.8M activities in the major release year.
Established a product-led design process by implementing design reviews, upskilling the team in user research and iterative workflows, and fostering cross-functional collaboration with Product and Engineering.
Delivered a unified design system (app + web) while solving complex business challenges under tight deadlines, conducting usability testing, identifying user pain points, and monitoring post-launch performance for continuous optimisation.
SberBank
2019 – 2022
Product Designer
Led design for advertising technologies within SberBank Online (iOS/Android, 78M+ MAU), creating banners, sales displays, and training materials while coordinating with the central design system team and cross-app stakeholders.
Drove user-centred improvements through live user testing, customer journey mapping, and usability studies, identifying pain points and delivering quick, cost-effective solutions under tight deadlines.
Achieved 3x conversion lift (3% → 21%) by redesigning credit card banner placement in key user flows; redesigned banner implementation process cut deployment time by 67% while improving usability and clarity.
AlfaBank
2019
Product Designer
Collaborated with the design team to develop and roll out a new design system for AlfaBank mobile app, incrementally redesigning key sections through problem identification, user pain point analysis, and solution iteration.
Led user research using eye-tracking technology and journey mapping to validate improvements, delivering more intuitive flows that enhanced usability across banking services.
Contributed to business growth during redesign rollout: Alfa-Bank's loan portfolio grew 7.2% YoY, with total savings accounts up 29% — reflecting improved user engagement with core financial products.
Intech
2016 – 2019
UX/UI Designer
Owned end-to-end design for mobile operator services (Beeline, Tele2, Kyivstar), building websites and apps from initial concept through architecture, design system creation, and production handoff with ongoing support.
Led service architecture design and component libraries, ensuring scalable, consistent experiences across high-volume consumer platforms while managing full project lifecycles and quality implementation.
Drove cross-functional team collaboration and decision-making under tight deadlines, delivering reliable digital products for major telco clients with complex stakeholder requirements.
Education
Coursera
2025
Google UX Design
Hands-on training in user research, prototyping, usability testing, and end-to-end UX workflows.
SberBank University
2019
Customer Journey Map
Practical skills in mapping user journeys, identifying friction points, and driving product improvements.
British Higher School
of Art and Design
2018
Mobile app design
Comprehensive course covering mobile UX principles, interaction design, and high-fidelity prototyping.
Volga Region State University of Service
2007 – 2013
Specialist, Designer artist
Specialist Degree in Design (Artist-Designer)