InTech • 2018
Music Club — Kyivstar streaming
Project сontext
Kyivstar Music Club — premium music streaming service for Kyivstar subscribers, delivering unlimited ad-free listening, music downloads, and zero-rated data (free mobile traffic). My role: designed native iOS/Android apps following platform-specific guidelines (Human Interface Guidelines + Material Design) for optimal user experience.
Kyivstar Music Club — premium music streaming service for Kyivstar subscribers, delivering unlimited ad-free listening, music downloads, and zero-rated data (free mobile traffic). My role: designed native iOS/Android apps following platform-specific guidelines (Human Interface Guidelines + Material Design) for optimal user experience.
Product goals and objectives
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Goals
- Redesign music streaming platform to drive subscriber acquisition and engagement
- Implement robust music player with playlist creation, favorites, and management features
- Launch redesigned native iOS/Android apps + refreshed website
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My responsibilyty
- Owned end-to-end UX/UI design for Music Club app + website, from discovery to delivery
- Drove onboarding, engagement, and usability improvements ensuring product-wide UX consistency
- Supported feature planning through user research + A/B testing for data-driven prioritization
- Maintained scalable design system + documentation, reducing team cognitive load and design debt
Onboarding & Error State Design
Added contextual illustrations + tooltips to onboarding screens and empty states across iOS/Android apps + website. Designed first-time user experiences enabling seamless service access while optimizing for low-bandwidth conditions (error screens + content loading optimization).
Added contextual illustrations + tooltips to onboarding screens and empty states across iOS/Android apps + website. Designed first-time user experiences enabling seamless service access while optimizing for low-bandwidth conditions (error screens + content loading optimization).
Design System Evolution & Launch
Maintained and evolved scalable design system + documentation, reducing team cognitive load and eliminating design debt. Successfully launched Music Club iOS/Android apps in August 2018 — available for download in App store and Google Play.
Maintained and evolved scalable design system + documentation, reducing team cognitive load and eliminating design debt. Successfully launched Music Club iOS/Android apps in August 2018 — available for download in App store and Google Play.
Service Evolution
Music Club began as web-based music streaming with unlimited mobile downloads across devices. Redesigned website to match native iOS/Android app feature parity, ensuring seamless cross-platform experience (responsive across all screen sizes). Website later suspended by Kyivstar; service now exclusively app-based with live App Store/Google Play availability.
Music Club began as web-based music streaming with unlimited mobile downloads across devices. Redesigned website to match native iOS/Android app feature parity, ensuring seamless cross-platform experience (responsive across all screen sizes). Website later suspended by Kyivstar; service now exclusively app-based with live App Store/Google Play availability.
Key achievements
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- 7-day free trial increased new user retention by 14% for onboarding completers and reduced first-session churn by 18%
- Redesigned playlist creation flow increased playlists created by 5x while reducing deletions by 30-50% through improved user interface
- Optimized tab navigation reduced user complaints and support requests through enhanced usability
- Streamlined design system documentation increased cross-team consistency and reduced designer cognitive load
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