SberBank • 2019
SberBank Online — advertising banner system
Project сontext
SberBank — Russia's largest bank (78M+ MAU) and leading financial institution in Central + Eastern Europe. My contribution: designed and launched an advertising banner system integrated into their iOS/Android mobile banking app, serving 78+ million monthly active users.
SberBank — Russia's largest bank (78M+ MAU) and leading financial institution in Central + Eastern Europe. My contribution: designed and launched an advertising banner system integrated into their iOS/Android mobile banking app, serving 78+ million monthly active users.
Product goals and objectives
-
Goals
- Create unified, simple ad banner component for consistent app-wide usage
- Simplify ad placement across any user flow within SberBank Online app
- Add impression counters for performance tracking and user reach analytics
-
My responsibilyty
- Designed embeddable visual banner unit adaptable to any app scenario
- Streamlined admin panel workflow — content creation in 2 clicks (text, image, icon) -
- Accelerated advertising campaign launch process for cross-team adoption
- Enabled adjacent product teams to integrate banners seamlessly into their flows
Banner system design
Unified banner component designed for solution-based thinking — delivering consistent visual communication and measurable business results across SberBank Online app.
Unified banner component designed for solution-based thinking — delivering consistent visual communication and measurable business results across SberBank Online app.
Banner Framework
Unified component structure
embeddable across all app flows
embeddable across all app flows
Content Implementation
Example showing banner with graphic content + text hierarchy
Dark Mode Adaptation
Consistent information architecture across light/dark themes
Created universal banner component approved at all organizational levels and incorporated into SberBank's central design system. Delivered comprehensive Confluence documentation detailing banner usage, flow integration protocols, and mandatory design review process with me as the designated reviewer.
Key achievements
-
- Credit card banner placement in user flows increased conversion rate from 3% to 21% (7x lift) across multiple sales funnel stages — vs traditional product section placement
- Redesigned banner integration process for product teams, improving usability and clarity, reducing deployment time by 67%
- Successfully launched banner system serving 78M+ MAU before app delisting in 2022 due to geopolitical circumstances
Next projects